Filcro Legal Staffing
Law Firm Marketing and Business Development Recruitment

Case History Reviews | Overview | Employer Contact | Current Searches

Overview

Filcro Legal Staffing recruits marketing, business development and corporate communications staff and leadership for the legal industry.

Based in New York City, Filcro Legal Staffing recruits for multinational, national and regional law firms.  Primary centers of the firm’s recruitment efforts are in New York, California, Washington DC, Chicago, Boston, Texas and Miami for all domestic and international markets.

Since 1985 Filcro Legal Staffing has served the legal industry with integrity and efficacy in recruiting highly skilled professionals in all related tactical and strategic roles. 

Serving the World's largest law firms, regionals and the Fortune 50-1000, Filcro Legal Staffing offers expeditious recruitment based on thirty-years of legal industry acumen and respected relationships. 

Employer Contact

Law firms interested in learning more about Filcro Legal Staffing’s law firm marketing recruitment services please contact:

Shannon Kay

Vice President
Law Firm Marketing and NBD Search
Filcro Legal Staffing
295 Madison Avenue
New York, NY  10017 | 212-599-0909 ext. 212

Employer E-mail Link

If you are a law firm considering our specialized legal recruitment services, please feel free to call or email  to discuss how we can expertly identify, recruit and attract leadership or their related support staff for:

• Law Firm Marketing
• Law Firm New Business Development
• Law Firm Corporate Communication
• Law Firm Public Relations

Recruitment assignments are conducted for your law firm anywhere in the United States for domestic or international markets.

Filcro Media Staffing’s experience recruiting and relocating law firm marketing, new business development and corporate communications personnel and their leadership is extensive.  Please contact New York for

With best regards,

Shannon Kay
Vice President National Recruitment
Law Firm Marketing / NBD Search
Filcro Legal Staffing

Case History Examples for Employer Review

Business Proposal Specialist

New York, NY

JP-AM-1003

Marketing Assistant

New York, NY

JP-AM-0123

Global Marketing and Communications
Business Proposal Specialist - JP-AM-1003

Search Firm  Filcro Legal Staffing
Location  New York, NY, USA
Recruiter  Reporting to Human Resources
Search  Business Proposals Specialist
Department Global Marketing and Communications

Client

A top-tier multinational law firm with over 1,500 Attorneys representing Fortune 50-5000 clients in a variety of corporate governance and litigation matters.

Client Situation

With the Firm’s Litigation Attorneys handling some of the most monumental cases in history, they were in need of a highly intelligent, experienced, confident, creative and knowledgeable Business Proposals Specialist to spearhead and develop winning RFP’s, pitches and proposals.  Someone with superior writing skills, who could speak from experience, in order to gain immediate respect and buy in from the internal Partners of the firm and a host senior executives from diverse industries seeking the firm’s counsel. 

Industry and Sector Inclusion

• Top Ranked Global Law Firms
• Anti-Bribery and FCPA Defense and Compliance
• Antitrust and Competition
• Appellate Litigation and Legal Issues
• Class Action Litigation
• Consumer Financial Services Enforcement and Litigation
• Global Policy and Litigation Strategy
• Government Enforcement and White Collar Crime
• Intellectual Property Litigation
• Securities Litigation

Challenges

• Identifying the proper experience for a narrow scope of specialized responsibilities in a unique culture. The Partners wanted a marketing professional who would express longevity to bring continuity to this function.
• This is a fast-paced and demanding corporate practice group.  The RFP’s had to be within context of the client’s needs and be addressed expeditiously.
• Superior writing and research skills for factual and persuasive efficacy.
• This search required that the marketing professional have in-depth knowledge of the litigation process and services to integrate key advantages the firm offers into effective RFP’s, pitches and proposals.
• The capacity to work on a global scale and at a high volume would be required through varied offices and time-zones.
• This candidate would require the presence, acumen, decorum and experience to gather and synthesize information from all levels of Partners, Associates to staff
• A person who enjoys working in a deadline driven environment
• A passion and drive to win and build relationships with key clients of the firm

The Successful Law Firm Marketing Employee Recruited

Our approach was to identify an individual who had started their career as a practicing attorney or paralegal and since transitioned into a marketing and/or business development role over the previous years.  Our past experience, recruiting law firm marketing professionals utilizing this profile, had met with great success.  Ultimately this profile profile brought forth a marketing professional ready to utilize their combined experience and writing skills to specialize in Business Proposals for new and existing clients. 

The marketing professional identified, recruited and attracted had a prior title of Business Development & Communications vs. Marketing or Business Development. The candidate recruited was coming from a Firm running on a skeleton staff and external opportunities were the only option for career growth based on the candidate's specialization and interests.  Knowing the culture and O&D charting of diverse law firms helped bring this search to fruition.

The new Business Proposals Specialist had the unique background of starting a career as a Litigation Attorney affording a robust and intricate knowledge of case and client management, combined with three years of legal marketing, event and business development experience, this was an ideal addition to staff for the firm. 

The process of candidate identification, recruitment, screening and attraction by Filcro was completed within 30 days.  After two rounds of interviewing with the firm’s Senior HR Generalist and two Department Managers an offer was extended and accepted.  The employee gave notice, passed a conflicts check and made the transition successfully to the new firm.

Candidates interested in similar positions can view current searches or submit a resume for future search assignments. Employers Please contact Shannon Kay to discuss a related marketing or new business development search.  Top of Page

Marketing Assistant
International Law Firm - JP-AM-0123


Search:  Marketing Assistant
Search Firm  Filcro Legal Staffing
Location  New York, NY, USA
Recruiter  Reporting to Human Resources
Department  US Marketing and Communications

Client

A mid-sized international law firm with over 100 Partners and 700 employees across the globe.  The firm specializes in wealth planning and management services including handling a variety of Litigation, Tax, Investment, Real Estate and Commercial matters.


Client Situation

After trying to fill the position on their own with little success, the Firm searched for a recruitment company that specializes in legal marketing in the NYC area.  They found that our firm had successfully conducted similar searches and asked for our help.  They had a very short time line to fill the position due to an internal promotion within the department so needed to move quickly. 

The Firm’s client base was comprised of some of the world’s wealthiest individuals, and as a result attracted a highly intelligent employee population with a white-gloved, service-oriented culture.  This required someone who was willing to roll up their sleeves to do the ground work but also who was capable of strategizing and identifying brand building ideas.

They needed a polished and highly professional Marketing Assistant to maintain the InterAction CRM database and provide general marketing assistance to a team of four US Marketing and Communications people.  Someone with excellent written and verbal communication skills, flawless attention-to-detail, an enthusiastic and friendly personality and a strong sense of and commitment to confidentiality.

Industry and Sector Inclusion

• Top Ranked Global Law Firms
• Private Wealth Management Firms
• Hedge Funds
• Financial Services Organizations
• Intellectual Property Law
• Commercial Real Estate Law
• Trusts & Estates Law
• Corporate Finance Law
• Tax Management Service Firms
• Investment Firms

Challenges

• Identifying a highly sophisticated individual possessing knowledge of global affairs and high net worth individual wealth management.  
• Someone familiar with client bases comprised of aristocrats, entrepreneurs, celebrities, international political figures in the private and public sectors
• A collaborative individual with the perfect balance of personal ambition and team-orientation
• Recent experience in a marketing role with preference being to an individual already possessing law firm experience
• Ability to maintain data integrity with strong analytical and project related skills
• Demonstrated experience with blogging and social media tools including LinkedIn, Facebook and Twitter
• Thorough understanding of basic InterAction concepts such as company association, address sharing, folder linking, global and folder-specific additional fields, and public and private contacts
• Ability and willingness to work a varied and often extended schedule for events and meetings occurring during early mornings and late evenings
• Knowledge of advanced InterAction concepts such as the Data Change Management tools, Folder Dependency Analyzer and Contact Types
• Advanced proficiency with MS Word, Excel and PowerPoint – testing required
• Someone committed to a CAREER in law firm marketing but the patience to earn a turn at the table

The Successful Law Firm Marketing Employee Recruited

Our approach was to identify an individual who had worked as a Legal Secretary or Paralegal in a small to mid-sized firm while they completed their Bachelor’s degree in Marketing, Communications, Public Relations or similar field. Someone with marketing internship experience as well as exposure to attorney/client management. An individual with this profile would have experience working with a centralized client relationship management database, had an opportunity to learn how a practice functions from a legal and business perspective and hopefully participated in ground level marketing efforts.  This knowledge combined with the desire to develop a career in marketing sets the perfect stage for a talented individual to transition and develop a career within a larger, global organization. 

The marketing professional identified, recruited and attracted had a prior title of Legal Secretary at a National Law Firm.  Responsibilities included providing administrative, marketing and legal support to three Partners, working with a diverse client base on multibillion-dollar and multi-jurisdiction projects.  The candidate had daily usage and maintenance of the InterAction CRM database and worked hand in hand with the Partners for tracking clients, identifying cross-selling opportunities and developing presentation materials.  Our extensive knowledge of the legal support industry has taught us that Legal Secretaries, Paralegals and Assistants can have a wide range of responsibilities depending on the size and location of the firm structure and Partner focus.  This coupled with our strong technical acumen of the software allowed us screen the candidate, honing in on the relevant skills that the candidate possessed but originally did not feel was relevant to put on a resume.

Two rounds of interviewing occurred at the Firm level with the Sr. Human Resources & Recruitment Coordinator, Head of Marketing & Business Development, Marketing Communications Manager and NY Office Manager along with testing on InterAction/CRM Database Management,  Reading & Comprehension, Clerical Skills and Microsoft Word, Outlook, PowerPoint and Excel.  The process of candidate identification, recruitment, screening and attraction by Filcro was completed and an offer accepted in writing within 30 days.  The employee was relocating to NYC so did not need to give notice but did successfully pass a background investigation and reference and conflicts check to be cleared to start.  

Candidates interested in similar positions can view current searches or submit a resume for future search assignments.
Employers Please contact Shannon Kay to discuss a related marketing or new business development search.  Top of Page